How you carry out promotion of the site?

Within last two months I tried to answer this question be relative about 100 trade marks, analyzing their advertising and promoushingovye materials. Hardly it is necessary to speak that I did not manage to read absolutely all publications belonging peru of employees of these firms. Nevertheless, I have seen enough to make detailed enough performance about their methods of promotion of own on-line representations.

To my surprise, more than 80 % of the specified figures carried out promotion of the resources, not mentioning in the materials of any reason on which potential clients should visit their site. To result target an audience on own pages, it is done{made} anything you like, except for introduction in practice of unique and easily remembered domain names. And the home page practically any site brings down on heads of visitors of mountain various difficult in the development, inconvenient in use and the opportunities disorder by traditional criteria.

From the companies subjected to research only 11 % (!) mentioned in the advertising the reason on which it would be desirable for potential client to visit a corresponding site. Instructions{indications} such as " For more information visit … " quite tolerably coped with the given problem . But at the same time due to any malicious irony even these companies did not carry out the following step in advertising job and did not organize on a site corresponding subdomains, having addressed to which, the user could find easily that thematic type of the information which it  interests. Instead of it all of them as one force visitors to spend aimlessly time for the organization of search under enough confusing circuits and algorithms, following which, it is necessary to do{make} careful sample of results of search. From the specified 100 companies the organization of subdomains such as http://www.microsoft.com/powerpoint <http: // www.internet-technologies.ru/? url=http%3A%2F%2Fwww.microsoft.com%2Fpowerpoint> took place only at 9 %.

And how all this stuff works? With very big scratch. Whether remain in a way the majority of the specified companies? With the big work. At the same time remains obvious, that than is more specific and your site is expressed on subjects, toem it is possible to divide{share} information files into subdomains more strictly, and the clearer reasons are given potential clients for visiting your site, the it will be more effective site to work on involving, keeping and transforming into clients of your visitors.

Meanwhile, there are three simple, but very important corrected, to which any web-master should follow.

1. At promotion URL operate with the precise and bright reasons. Let audiences know, why visiting of your site will be favourable to its{her} representatives. Whether will give to them visiting of a resource the exhaustive information on any question which they search? Whether will help to reserve the goods (service) much faster and with smaller expenses? Whether will learn something vital?

2. Distribute{Allocate} information components of a site on subdomains. It essentially will help you to avoid loss of visitors during them "guljanija" on your resource. Are necessary to be confident that travel of the visitor on your pages is for him  easy and informative. At your order no more than 6 - 8 seconds for attraction of attention of the user and his  deduction on a site before he will click a mousy under the external link or will type{collect} other address in a line of a browser and never after that to you will not return.

3. Satisfy expectations of visitors. If you promised, that the user, having visited your site, will receive the certain discount, make the information on reception of the given discount by the most seen place on page. Do not take an audience for a ride, always fulfil the promises and do not disappoint visitors. Be fair and are always capable to help at the first arisen difficulty.

As you can see, rules are simple enough. Nevertheless 90 % of the businessmen having the electronic representation, do not know them, do not understand or do not want to understand. And that they it achieve? The most pitiable results which are written off{copied} that electronic commerce cannot be profitable at all.

The most important in all your activity on promotion is a relevance which is the necessary keystone to success any promoushingovoj activity.